Rachel Maddow in the New York Times

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From the NYT

She appeared on her way to a career as an AIDS-policy advocate when a funny thing happened: on a lark she auditioned to be the news reader and sidekick on a wacky FM morning radio program in the area. She got the job, which had her occasionally donning an inflatable calculator costume at a local Ford dealer. She acknowledged that the work was not exactly what she had in mind when she graduated from Stanford University with a bachelor’s degree in public policy and from Oxford University, which she attended on a Rhodes Scholarship and where she earned her doctorate.

In 2004 she somehow parlayed her varied academic and drive-time radio experiences into a job as a co-host on a new morning program on Air America. That put her onto the booking lists of any number of cable news programs desperate for a fresh liberal voice.

“If you want a left-right fight, in 2004 or today, there’s this roster of dozens, if not hundreds, of conservative talk-show hosts to book,” she said. “On the left there’s Alan Colmes. Oh, wait a minute, he’s taken. I think I got booked, initially, by default.”

It's all about money

It has nothing to do with "conserative media". Businesses pay huge amounts of money for advertising time during his show because he has millions of listeners. Thats why he is the highest paid personality on the radio. He has millions of listeners because millions of people agree with him. What does that say about air america??? Liar!